VANS HK Micro KOL Marketing - Trend's Alliance

VANS HK X Sesame street Old Skool – Micro Influencer Marketing

Trend’s Alliance had the pleasure of working with VANS to promote their series of sneakers like Sesame Street crossover and the Old Skool on social media. To do this, we leveraged the power of Micro influencers, or key opinion leaders, to help spread the word.

Micro KOLs are social media influencers with smaller followings, typically between 1,000 and 100,000 followers. While their reach may be smaller than that of larger influencers, micro influencers often have more engaged and loyal audiences. By working with a number of carefully selected micro KOLs, we were able to reach a wider audience and generate buzz around the promoted series of sneakers collection.

Trend’s Alliance helps in:

Find suitable blogger/ KOL/ Artist.
KOL arrangement.
Provide post feed guidelines, writing angle, introduction, information etc.
Prepare reports to client.

The campaign was a great success, with social media engagement rates far exceeding expectations. By tapping into the power of micro KOLs and their engaged audiences, we were able to help VANS HK achieve their marketing goals and generate excitement around their outfits and sneakers.

At Trend’s Alliance, we’re always on the lookout for new and innovative ways to help our clients succeed. If you’re looking for a marketing agency that can help you reach your target audience and achieve your business goals, we’re here to help. Contact us today to learn more about our services and how we can help you succeed.

#DigitalMarketing #InfluencerMarketing #KOLMarketing